The AWSM Company
Creative Technology Studio & Operations
Operations & Technology Lead
Full-scale operational leadership across 2D motion design, digital campaigns, and technical client delivery.
Clients Served
50+ Businesses
Team Managed
6 Team Members
Primary Retainer
2 Years
Studio Operation
3 Years (2022–2025)
Project Overview
After resolving Tier-2 network escalations at Tech Mahindra, I built and ran operations for The AWSM Company to bridge creative production (2D animation, motion design, social campaigns) and digital engineering. As operational and technology lead, I established recruitment, production pipelines, client scoping, and technological infrastructure.
The Problem
Creative agencies routinely suffer from missed deadlines, scope creep, and chaotic feedback loops between non-technical clients and motion designers.
Solution & Approach
I implemented structured production workflows: initial client expectation-setting, phased approvals on static storyboards before initiating animation, and workload balancing across the team. When unforeseen skill gaps or deadlines risked delivery, I stepped in and learned motion graphics tools to help execute and deliver on time.
Architecture & System Flow
End-to-End Operational Pipeline: Client intake, script clarification, storyboard sign-off, animation assignment, and QA.
Multi-Disciplinary Delivery: Integrated motion graphics, social assets, and custom WordPress/Shopify web builds.
Agency Partnership: Maintained a 2-year partner engagement delivering assets for commercial brand campaigns (including ShareChat partner workflows).
Key Capabilities & Features
Operational Retrospective & Lessons
“High client concentration carries structural risk. When a cornerstone client concluded their multi-year engagement, sustaining the fixed team cost base proved challenging. This hard-won operational lesson taught the vital importance of diversified customer acquisition pipelines and agile overhead structures.”
Project Specifications
Operations
Completed / Dormant
2022 – 2025
Operations & Technology Lead
AI Recruitment & Voice Screening System: Automated Phone Interviews & Candidate Screening
Have a problem worth solving?
Whether you want to automate repetitive workflows, build a custom e-commerce tool, or need a hands-on partner for product and operations, I'd love to connect.